IVOREE, an omnichannel engagement platform serving gaming operators across North America, has completed an enterprise-wide mobile platform deployment with Delaware North's Ember Entertainment. The agreement extends IVOREE's patron engagement technology and artificial intelligence capabilities to six properties in four states: Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort in West Virginia, Gate City Casino in New Hampshire, Finger Lakes Gaming & Racetrack and Hamburg Gaming in New York, and Southland Casino Hotel in Arkansas.
The deployment is built on a single platform architecture designed to connect patrons to the Ember Rewards program and carry the guest journey across gaming, hotel, dining, and retail touchpoints, regardless of which Ember Entertainment property a patron visits. The mobile-first solution provides real-time point tracking, personalized offers, campaigns, promotions, and engagement mechanics driven by IVOREE's technology. The platform's player-data layer enables each property to tailor the guest experience at the individual patron level while giving Ember Entertainment a unified view of engagement activity across all participating venues and states.
The significance of this announcement lies in its scale and operational complexity. The rollout spans four distinct regulatory environments and player markets, each operating on the same connected platform foundation. This demonstrates IVOREE's ability to deliver a consistent, high-quality experience across diverse jurisdictions, a challenge that has historically fragmented loyalty programs and guest engagement in regional gaming. By unifying these properties under one platform, Ember Entertainment can now offer a seamless rewards experience that follows patrons from state to state, potentially increasing cross-property visitation and loyalty.
Jason Gregorec, President of Delaware North's gaming business, emphasized the thorough selection process. "We went through a very thorough RFP process, and it was pretty clear that while other companies were developing one-off custom products, the IVOREE platform was focused on incredible patron engagement capabilities and powerful AI reach that were second to none," he said. "We were deliberate about having our launch overlap with our Ember Rewards rebranding to pack a powerful double punch, delivering the type of technology and guest experience that has never been seen in gaming and hospitality before."
Vaughn Place, Head of Product Strategy at IVOREE, highlighted the technical achievement. "Four states, different environment nuances, four distinct player bases - and one platform that had to work flawlessly for all of them," Place said. "That's the kind of challenge our platform is built for."
Benjamin Keller, Head of Business Development at IVOREE, added, "This is exactly what we set out to build at IVOREE - give operators one singular platform with an infinite reach. The IVOREE platform provides the Delaware North team the ability to deliver an incredible hospitality journey to their guests and stand out from other regional operators."
The full platform mobile solution is now live across all six participating properties, making Ember Rewards and IVOREE's engagement experience accessible to patrons directly through their mobile devices. For more information, visit https://ivoree.ai.
