Jason McDonald Consulting Agency, a top-rated consultancy specializing in search engine optimization, social media marketing, and Google Ads at https://jasonmcdonald.org/, has announced enrollment for Dr. Jason McDonald's Winter 2026 course from Stanford Continuing Studies. The course, titled "Digital Marketing: Social Media, SEO, Content, and Advertising," will run for ten weeks beginning January 12, 2026, meeting Tuesday evenings from 6:00 to 7:30 pm PT. Enrollment opens on December 1, 2025.
Dr. McDonald emphasized the timing of the course, stating that the period after the holidays is ideal for improving one's digital marketing skills. Participants will gain hands-on experience through 2.5 hours of live video each week, office hours, quizzes, and a project. The course is also recorded, enabling global participation.
The curriculum focuses on five core areas: social media marketing (Facebook, Instagram, X, LinkedIn), SEO (on-page, off-page, technical), content marketing (storytelling, blogs, podcasts), online advertising (PPC, display ads, paid social), and AI for marketers. Students will develop an original digital marketing plan integrating strategy and tactics across all channels.
Dr. McDonald, Director of the Jason McDonald Consulting Agency, is a recognized authority with a Ph.D. from UC Berkeley. He is the author of top-selling books including the SEO Workbook and Social Media Marketing Workbook. He also serves as an expert witness in SEO litigation, with more information available at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/ and https://www.seakexperts.com/members/11579-jason-mcdonald.
This course matters because small businesses that neglect digital marketing channels risk losing their competitive edge. SEO ensures discoverability when customers are actively searching, social media extends visibility and drives engagement, and Google Ads provides precise, high-intent reach. Investing in these channels offers a measurable advantage in a rapidly evolving marketplace.
