Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition underscores her commitment to clients, community, and a higher standard of real estate professionalism. The Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are assessed annually, and recognition cannot be purchased through paid placement, ensuring that honorees are selected purely on merit.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. According to her Lighthouse Marketing Institute profile, she ranks among the top 3% of independently producing agents in the Washington County MLS. These metrics not only demonstrate her professional success but also highlight the effectiveness of her client-centric approach.
Her approach to real estate emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. This creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area.
The implications of this recognition are significant for the real estate industry. It signals that success is not solely measured by transaction volume but also by community involvement, creative marketing, and exceptional client care. For buyers and sellers, choosing an agent with such credentials can mean a more personalized and effective experience. For other agents, Poulson’s achievements set a benchmark for integrating professional excellence with community service.
The Lighthouse Marketing Institute’s recognition program aims to elevate industry standards by honoring professionals who demonstrate that true success encompasses more than transactions. Honorees are distinguished by how they care for their clients, contribute to their communities, creatively market properties, and perform within their profession. This aligns with a growing demand for transparency and accountability in real estate, where consumers increasingly seek agents who are not only skilled but also ethically and socially responsible.
Poulson’s 2026 recognition places her among a select group of agents who exemplify these values. Her profile is available in the Lighthouse Marketing Institute’s online directory, providing potential clients with a transparent view of her qualifications. As the real estate market evolves, such third-party validations become crucial for consumers navigating complex decisions. Poulson’s story illustrates how a commitment to community and innovative marketing can drive both business success and positive social impact, reinforcing the idea that real estate is fundamentally about people and places, not just properties.
