Negocios magazine launched its new edition with a cover story featuring Jerry Plush, President of Amerant Bank, highlighting his role in strengthening the bank's connection with customers in Florida and Latin America, as well as its international expansion strategies and sports partnerships. Founded in 1979 and headquartered in Miami, Amerant Bank has established itself as a leading community bank in South Florida, known for its customer-centric approach and commitment to local communities. Unlike large banks, Amerant offers personalized and accessible service tailored to individual customer needs.
A key pillar of Amerant Bank is its close relationship with the Latino community, rooted in the bank's Latin American origins. This understanding of cultural, social, and economic needs is reflected in its workforce, where 83% of employees are Latino. The bank's community commitment extends to sports and entertainment, as it is the official bank of iconic teams such as the Miami Heat, Florida Panthers, Tampa Bay Rays, Miami Marlins, and Fort Lauderdale United FC. These partnerships provide a platform to connect emotionally with customers, especially the Latino community in South Florida.
Plush emphasized the bank's multifaceted approach to attracting international customers, particularly from Latin America. This includes expanding into key markets like Argentina and Guatemala, and strengthening presence in Central and South America to target high-net-worth individuals seeking personalized banking solutions. The full article can be read at Negocios Magazine.
Negocios Magazine, founded in 2013 by journalist Eduardo Hapke and attorney Karen Blanco, is the only Spanish-language business magazine in South Florida focused on entrepreneurs. Published bimonthly in print and digital formats, it offers daily news updates on its website, www.negociosmagazine.com, and extensive social media distribution. The magazine is also available on PressReader, a digital platform with over 7,000 publications worldwide, accessed by hotels, corporations, airlines, and cruise ships, and on issuu.com for online viewing. Negocios Magazine is part of the Acta Diurna Urbis Group Corp., which also publishes Ejecutiva, Welcome to America, Salud & Buen Vivir Florida, Hispanic Time, and Hispanic Time: Electric Cars Plus.
This announcement underscores Amerant Bank's strategic focus on the Latino community and international expansion, leveraging sports partnerships to enhance brand visibility and customer engagement. The feature in Negocios Magazine highlights the bank's unique position as a community bank with deep roots in Latin America, setting it apart from larger competitors.
