KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated market coverage of Hawaii's commercial real estate sector. The collaboration will feature Bratton as an expert voice across KeyCrew's editorial network, with a focus on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity in the Hawaii market.
Bratton, who has advised buyers and sellers across all Hawaii asset classes for 40 years, joins KeyCrew's roster of expert sources spanning hundreds of markets worldwide. Through this partnership, KeyCrew's editorial team will work with Bratton to produce thought leadership and market insights, which will be published across KeyCrew's portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the value of the partnership: "We're delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does."
Bratton leads The Bratton Team alongside partner Mike Perkins, closing transactions across hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership – acquisition, operations, asset management, and disposition – rather than as single-asset-class specialists. They serve Hawaii legacy landowning families weighing when to sell and mainland capital trying to enter a market that behaves differently from anywhere on the continent.
Over the past year, The Bratton Team has added debt and equity placement to its investment sales practice, most recently selling a Kona hotel and placing the first mortgage with 40 lenders competing for the loan. "Since 1985 we've sold hotels, shopping centers, apartments and office buildings in this market," said Mark D. Bratton. "Partnering with KeyCrew Media is a chance to share what we've learned with the investors and owners looking at Hawaii."
Coverage is already underway. KeyCrew's first articles with Bratton examine who is transacting on Hawaii hotels today, the outlook for the state's hotel market in 2026, and how hospitality debt and equity is being sourced now. Future topics will include multifamily and income-producing assets, and a mainland investor's guide to Hawaii.
Bratton's areas of expertise include Hawaii hotel and resort investment sales, hotel financing, debt and equity, multifamily and income-producing assets, retail and shopping center investment, and mainland capital entering Hawaii. His insights will provide valuable guidance to investors navigating the unique dynamics of the Hawaii market, including ground lease versus fee simple considerations, union operations, and the realities of a supply-constrained market.
The partnership underscores KeyCrew's commitment to delivering expert-driven content to its audience of professionals and investors. KeyCrew Media reaches over 40,000 professionals and investors and syndicates content to more than 300 publications, platforms, and AI engines. Through this collaboration, KeyCrew aims to deepen its coverage of Hawaii commercial real estate, offering timely and relevant insights to a global audience.
