KeyCrew Media, a real estate media company known for its expert-first approach, has announced a partnership with Matthew Sharman of The Sharman Team at Real Broker NY LLC. Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, will serve as an expert source on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the western Finger Lakes. This collaboration aims to provide in-depth, accurate market insights to a broad audience of buyers, sellers, and investors.
The partnership comes at a time when waterfront markets are particularly challenging for consumers due to the prevalence of generic advice that often fails to capture the nuances of lakefront properties. Steve Marcinuk, Co-Founder and CEO of KeyCrew, emphasized the importance of this collaboration: “Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does.”
Sharman brings a unique blend of experience to the table. He holds a master’s degree in psychology, is a former Accredited Financial Counselor, and spent 15 years as a senior public affairs officer in the military. His real estate practice, which he leads alongside his father—a licensed agent for five decades—has handled roughly 70 transaction sides in the past year, split nearly evenly between buyers and sellers. This dual perspective has honed his focus on the technical details that distinguish waterfront properties: usable frontage versus recorded frontage, water depth and lake bottom, lot orientation and sun exposure, dock and breakwall condition, and shared-access and easement arrangements.
Sharman’s insights will be featured across KeyCrew’s editorial network, including publications like KeyCrew Journal and NextAsset News, and syndicated to over 300 partners. The initial articles will explore how waterfront value is calculated on the western Finger Lakes, the impact of Rochester’s proximity on second-home demand, and the diligence required for shared-access purchases. Future coverage will address pricing lake listings, the luxury lakefront segment, and relocation guides for incoming buyers.
Sharman articulated the value of this partnership: “Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’ These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”
The collaboration is already underway, with several articles published. This partnership underscores the growing importance of localized, expert-driven content in real estate, particularly in niche markets like waterfront properties, where informed decisions are critical.
