Kingfluencers AG, Switzerland's largest influencer marketing agency, and its parent company naoo AG will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. The announcement signals a broader shift in how brands view influencer campaigns—not merely as social media awareness tools but as drivers of measurable in-store traffic and long-term customer loyalty.
Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation titled "From Feed to Store. From Store to Loyal Customer." He will demonstrate how influencer marketing can be leveraged across the entire customer journey, from initial inspiration to purchase and repeat engagement. The forum brings together leading retail and technology representatives, including Zalando, Manor, Globus, and SAP, focusing on the convergence of digital and physical customer experiences.
The implications for retailers are significant. As online and offline channels increasingly merge, brands face pressure to prove that digital marketing spend translates into real-world results. Kingfluencers, with a network of more than 4,000 creators and over 300 brand clients, aims to show that creator content combined with community building and targeted activation can inspire consumers, drive purchasing decisions, and increase physical store visits. This approach challenges the traditional separation between social media marketing and retail operations.
naoo's social media platform complements Kingfluencers' services through "naoo Worlds," which allow brands to build their own digital communities, connect creator content with products, offers, and events, and engage target audiences over the long term. The platform's points-and-rewards system incentivizes visits to physical locations, linking digital attention with geographic relevance and merchant interaction. For retailers grappling with declining foot traffic, such tools offer a potential bridge between online influence and in-store conversion.
"Influencer marketing has become one of the most powerful tools in modern brand communication," Wolfensberger said. "Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results." The participation at the forum underlines the companies' ambition to actively shape the future of influencer marketing and provide brands and retailers with solutions for an increasingly connected customer journey.
The full release is available via www.newmediawire.com.
