The Latina Expo, recognized as the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to five major U.S. cities: Houston, Dallas, San Diego, Miami, and Chicago. This expansion reflects the rising influence of Latina consumers, who represent a buying power of over $3.4 trillion and are shaping culture, commerce, and innovation across the country.
Founded in Chicago in 2018, The Latina Expo has grown from a local event into a national movement. The platform aims to unite Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification. Each city stop will serve as a hub for culturally relevant and economically impactful experiences, providing brands with direct access to one of the fastest-growing consumer segments in the United States.
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas tour stop. This signature cultural immersive experience will be held at Jefferson Tower, a recognized cultural hub in Dallas. It will feature culture-shaping conversations, trailblazing speakers, influential brands, and a celebration of Latina excellence. The Dallas stop is expected to elevate the tour's impact by offering a unique environment for networking and inspiration.
In Chicago, the tour will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy’s State Street. This awards ceremony will recognize influential Latina voices, brands, and community leaders making an impact across industries. The event is designed to honor leadership and innovation within the Latina community, further solidifying Chicago's role as a key location for the tour.
According to Cesar Rolon, Founder and Lead Producer of The Latina Expo, the tour's mission is to create space for the community to be seen, supported, and elevated. "This tour represents an opportunity to amplify voices, build connections, and create lasting impact across industries and communities," Rolon stated. The tour aims to foster authentic engagement and increase brand visibility while driving economic and cultural impact.
With a proven track record of delivering high-impact events, The Latina Expo continues to expand its national footprint. The platform's growth underscores the importance of Latina leadership and entrepreneurship in shaping the future of the United States. Tickets for The Latina Expo National Tour 2026 are now available. For more information, visit TheLatinaExpo.com.
