VANCOUVER, BC – Loulou Lollipop, a Certified B Corporation known for premium baby essentials, has introduced the Big Dreams Swaddle Wrap, a new addition to its Big Dreams sleep collection. Designed for newborns, the swaddle wrap aims to solve the common problem of babies wiggling out of traditional swaddles, a challenge founder Angel Kho faced with her first daughter.
Kho, who co-founded the company in 2015, developed the product after struggling to keep her baby's arms swaddled. "She always managed to wiggle one arm out — even through the zipper opening — and she'd wake herself up in the middle of the night," Kho recalled. "I even tried elastic bands around the shoulders just to keep her arms in. Looking back, it's almost comical. At the time, I was completely exhausted."
The Big Dreams Swaddle Wrap features a soft, silent, and secure closure that wraps around the baby's torso, providing gentle tension and womb-like comfort while allowing legs to move freely, similar to a traditional sleep bag. It is made from TENCEL™ Lyocell fabric, spun from wood pulp, which is buttery-soft and breathable, helping to regulate body temperature. The insulation blends 30% TENCEL™ Lyocell with 70% DuPont™ Sorona®, a fiber that replaces part of conventional polyester with plant-based content derived from corn (37%). All components are OEKO-TEX® STANDARD 100 certified, ensuring they are tested for harmful substances.
Available in three popular prints, the swaddle wrap extends the Big Dreams sleep collection, which includes the Sleep Bag that won a 2025 Good Housekeeping Parenting Award, back to the newborn stage. "We spent years getting the details right. It's the swaddle we would have wanted for our own babies," Kho said.
The Swaddle Wrap is also a finalist for the Baby Safety Award of Excellence from the Baby Safety Alliance, with the winner chosen by public vote. Parents can vote until September 13, 2026, at babysafetyalliance.org/page/parents-pick. The product is available at LoulouLollipop.com and LoulouLollipop.ca, with more print options coming soon.
