Luffa, a next-generation social operating system for the fan economy, has appointed Michael Liu as Chief Technology Officer, the company announced today. Liu joins at a critical juncture as Luffa scales its decentralized fan graph, enhances its AI-driven personalization, and prepares for global expansion on Endless Protocol.
Liu brings extensive experience across AI, fintech, and decentralized systems. As co-founder and CEO of Fam Capital, a multinational venture firm, he has led over $150 million in cross-border investments. He previously served as Leading Expert of AI at one of the world’s largest energy companies, where he developed the first energy-focused AI computing cloud and large-scale AI systems for smart grid reliability. He holds degrees from MIT and Harvard University.
In his new role, Liu will oversee core technology strategy, AI architecture, decentralized infrastructure design, and engineering execution. His leadership is expected to accelerate Luffa’s mission to create a secure, encrypted, creator-owned environment where fans can participate and earn without intermediaries.
“Michael brings exactly the type of interdisciplinary excellence Luffa needs right now,” said Esra Ozturk, Head of Product at Luffa. “His experience launching large-scale AI systems, combined with his fluency in decentralized infrastructure and global market dynamics, makes him uniquely suited to help us build the world’s most advanced fan-centric social operating system.”
Luffa is built on Endless Protocol, a decentralized, AI-enabled Web3 infrastructure layer. In 2025, Endless Web3 Genesis Cloud raised $110 million, reaching a $1 billion post-money valuation. As a core application within the ecosystem, Luffa integrates wallet, messaging, loyalty, and engagement into a unified fan layer, rewarding actions like chatting, tipping, and joining SuperGroups with on-chain value. The platform features end-to-end encryption and mnemonic-based registration without requiring phone or email.
“Michael’s appointment is a strategic milestone not only for Luffa, but for the broader Endless ecosystem,” said Professor Yu Xiong, Endless co-founder and Luffa’s founding advisor. “His understanding of large-scale AI, secure infrastructure, and global innovation networks will accelerate Luffa’s evolution into the most trusted and scalable platform for creators and fans.”
With Liu leading technology, Luffa is poised to deepen AI capabilities, accelerate product velocity, and expand global creator onboarding across entertainment, sports, gaming, and cultural industries.
