The Honorable Mark L. Madrid, former U.S. Small Business Administration Associate Administrator and Founder & CEO of Breakthrough Mavens, LLC, has announced a strategic partnership with Latinhub TV, a new AI media company. The collaboration positions Madrid as Latinhub's Chief Sports & Small Business Ambassador and Advisory Board Member, integrating his entrepreneurship platform, relationship capital, and AI and media portfolio into a global expansion effort. The partnership underscores the growing convergence of artificial intelligence, media, and small business advocacy, with implications for how entrepreneurs can scale their reach and impact.
At an event in Austin, Madrid emphasized the transformative potential of the alliance: "Visibility is valuable. Enterprise is transformational. This partnership is about converting trusted relationships, powerful stories and emerging technology into opportunity at scale." The event also marked the launch of Madrid's new books, 'The AI Transformation' and 'DISCIPLINE-Don't Get Hung Up on the Word!'.
A centerpiece of the announcement was the world premiere of 'Markitos For the People,' an AI-powered digital twin of Madrid. Produced as a microdrama by Steve Mudd, CEO of Talentless AI, the series translates Madrid's "white-collar experience and blue-collar DNA" into an AI-enabled storytelling format designed for media expansion and brand activation. It debuted on Latinhub TV, which also officially launched on Saturday. Eduardo Velasco, CEO of Latinhub TV, commented, "Markitos is a sample of the microdrama production we can do with artificial intelligence. The alliance connects Madrid's ecosystem—Breakthrough Mavens, Self-Fueling Excellence™, and Small Business is BIG Business—with Latinhub TV's media infrastructure. This collaboration transforms ideas into content, content into activation, and activation into enterprise."
The partnership's implications extend beyond content creation. By combining Madrid's expertise in enterprise AI adoption and trust capital with Latinhub TV's multi-platform distribution network, the alliance aims to empower small businesses and the Hispanic audience. Latinhub TV, operated by Agentic TV, monetizes content across Roku & OTT, in-store DOOH, web, mobile, and social media, including Bodegas TV, its NYC-branded point-of-sale network. This reach provides a powerful vehicle for Madrid's initiatives, such as Breakthrough Mavens and Latinhub TV, to engage diverse audiences and drive economic growth.
Following the Austin premiere, the collaboration embarks on a three-city tour, continuing September 13 in Las Vegas and culminating in Washington, D.C. As Madrid works as Economic Architect for America's Next 250, the tour focuses on keeping entrepreneurs central to the nation's competitiveness ahead of its 250th anniversary, with themes of Human Capability, Technological Adoption, Economic Prosperity, and Global Reach. This initiative highlights the critical role of AI and media in shaping the future of entrepreneurship and underscores the potential for strategic partnerships to catalyze innovation and inclusivity in the business landscape.
