The manufactured housing industry, a cornerstone of affordable housing in the United States, has long suffered from a fragmented ecosystem that makes it difficult for buyers to find essential services. Recognizing this gap, MHarketplace (mharketplace.com) launched today as a nationwide directory and service network, aiming to simplify the process of buying, owning, and servicing manufactured homes.
Manufactured housing represents America's largest source of unsubsidized affordable housing, with approximately 100,000 new homes shipped annually at an average price of $115,600—less than one-third the cost of a site-built home. With national occupancy rates near 95%, the demand for these homes is clear, yet the industry remains challenging to navigate. Buyers often struggle to locate reliable transporters, installers, title professionals, insurers, and lenders, as these services are typically disconnected and not easily discoverable.
Jacob Campbell, founder of MHarketplace, emphasized the core problem: "The problem was never a lack of good people... The expertise exists everywhere in this industry. What's been missing is the connection—homeowners simply don't know these businesses exist. MHarketplace makes the ecosystem visible." The platform aims to bridge this gap by offering a searchable community directory, a trusted services network, buyer education, and listings for buying, selling, and renting manufactured homes.
The platform's approach is designed to complement existing listings marketplaces, focusing on the entire journey—from education before the purchase to services after. By making service providers discoverable locally, MHarketplace aims to empower homeowners and strengthen the industry. "Visibility isn't marketing—it's opportunity," Campbell added. "Great businesses deserve to be found, and homeowners deserve to find them. Manufactured homes have improved dramatically; public perception hasn't kept pace. Every confident, well-informed homeowner helps close that gap, and that strengthens the entire industry."
MHarketplace is rolling out state by state, with national coverage of community directories already in place. Service businesses can claim and enhance their listings at launch, while homeowners and buyers can browse communities, services, and educational resources for free. The platform is live now at mharketplace.com.
By centralizing resources and fostering visibility, MHarketplace positions itself as a critical tool in addressing the affordable housing crisis, making it easier for families to achieve and maintain homeownership in manufactured housing communities.
