The Dairy Alliance is bringing the Milk's Got Game campaign directly to fans with its first Online Store, offering limited-edition merchandise where all net proceeds benefit food banks across the Southeast. The campaign highlights collegiate athletes and their mothers, emphasizing the role of real dairy milk in fueling strength and recovery.
The online shop, available through October 20, 2025, features t-shirts, hats, sweatshirts, and vests. Each purchase supports food banks in Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia, providing nutritious meals for families while reinforcing the campaign's focus on wellness.
"Milk's Got Game continues to find new ways to connect families, athletes, and communities," said Farrah Newberry, CEO of The Dairy Alliance. "This online store gives fans an opportunity to rally behind their teams while helping food banks across the Southeast deliver nutritious meals to families who need them most."
This season's campaign celebrates the families behind athletic success, particularly moms who have supported athletes with love and real dairy milk. The Milk's Got Game store allows fans to support their teams while giving back to local communities. Net proceeds from each item directly support food banks, reinforcing the connection between family farms and local tables.
Fans can shop the full collection at shuma.chipply.com/dairyalliance/store.aspx. For more information about The Dairy Alliance, visit https://thedairyalliance.com.
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast, working with schools, sports teams, health professionals, and local organizations to promote dairy foods and industry knowledge. Their efforts span eight states, and this initiative underscores their commitment to community nutrition and supporting families in need.
