In a context where international expansion has become the compass for the growth of local companies, political scientist and journalist Nancy Clara presented her strategic manual “Step by Step: How to Do Business with the U.S.” at the iconic Palacio Balcarce (COFA). With the support of the Chamber of Industry and Commerce of La Matanza, the Center for American Studies (CEA), and leaders from the productive sector, the work positions itself as an essential technical tool for Argentine SMEs seeking real and sustainable entry into the U.S. market.
The gala evening, which blended strategic rigor with personal emotion, attracted an elite audience. Among the notable attendees were Brigadier (Falklands War Veteran) Gustavo Lema (President of COFA) and Lieutenant Colonel Ángel León (Vice President of COFA), who delivered the formal opening remarks. The technical presentation was led by General Engineer Raúl Racana—author of “The Dominion of Minds”—while the overall presentation was conducted by renowned economics journalist and writer Claudio Negrete Williams.
Before an audience composed of distinguished figures such as Dr. Luis María Savino (CEA), Francisco Lamanna (CIC La Matanza), Engineer Jorge Pereira de Olazábal, Dr. Inés Marcuzzi, Dr. Guillermo Rosas González (Spanish Chamber of Commerce), and Dr. Andrés Echevarría (American Club of Buenos Aires), Nancy Clara shared key strategies for successfully entering the North American market.
One of the most moving moments of the evening was the arrival of the author’s grandmother, Ana María Estrella, a symbol of immigrant perseverance and a fundamental inspiration for the book. Clara remarked: “This manual is not only about technique; it is the systematization of 25 years of experience as a Hispanic businesswoman. Success in the U.S. requires methodology, but also the resilience I learned from my roots.”
The evening, blessed by Father Lucio Ballester, concluded with remarks from Luis Savino and a piano performance by maestro Federico Malvarez. The event was coordinated by Rodrigo Etchavarría and supported by premium and regional brands such as “Un Tal… Vega” Wines from La Rioja, Bodegas Febrero Riojano, and the sustainable export fashion designs of Alejandra Gougy and Patricia Rivas Orozco.
In the context of Argentina’s national economic restructuring, “Step by Step” stands as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on the comparative advantages of Argentine entrepreneurs in the North American market. The book is available at Amazon.com and select bookstores in Buenos Aires.
