naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, today announced the launch of naoo Worlds, a new product format that integrates creators, artificial intelligence, maps, and local businesses into a single discovery experience. The format aims to inspire users, highlight local businesses, and drive in-person visits.
The first World, called "Fresh & Groovy," was developed with creator and DJ Dennis Bauer, leveraging his established brand. It guides users through Zurich's food, drinks, pop-up, and lifestyle scene, offering a curated city experience. Users can seamlessly switch between a personalized feed and an interactive map to discover new places based on content and location.
This launch marks the beginning of a gradual rollout. Together with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, additional creators including Steve Merson and Kevin Lutolf have been selected to build their own Worlds in the coming months. The initial creators have a combined reach of over three million followers, funneling substantial community potential into the naoo ecosystem for efficient organic growth.
Each World connects creators, community, and real-world places into a continuously growing discovery experience. Local businesses such as restaurants, shops, and event organizers can integrate their offers into thematically relevant Worlds, embedding local activations within a cultural and geographic context that feels natural to the user journey.
naoo Worlds addresses the fast-growing market for local digital activation. While existing platforms focus on either content or place discovery, naoo claims to be the first to combine creators, communities, artificial intelligence, and local businesses in a single experience, turning digital inspiration into real-world visits. The platform is designed to scale internationally by adding new cities alongside strong local creators, each bringing their own community and local content.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated, "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is building a creator-led media, social interaction, and local activation platform designed to connect digital attention with measurable real-world outcomes. The naoo platform offers personalized content, gamification, and a points-and-rewards system, while enabling business customers to create tailored offers and incentivize visits through naoo points. The company is headquartered in Zug, employs 41 people, and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). For more information, view the original release on NewMediaWire.
