ZUG and ZURICH, SWITZERLAND — naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the social media and commerce platform naoo, today announced the successful launch of METIS, a real-time experimentation infrastructure designed to continuously optimize user experience, platform performance and monetization. This follows the previously introduced GAIA data infrastructure and Modelknife machine learning framework, making METIS the third core AI infrastructure initiative within the naoo ecosystem.
The launch comes after the successful rollout of naoo Generation V at the end of March 2026, which led to feed impressions approximately doubling. The growth in user activity confirms the effectiveness of the new platform architecture and provides a foundation for further optimization through real-time experimentation.
METIS allows all elements of the application to be tested and improved in real time, including content ranking, user interface elements, engagement features and AI-driven personalization. By continuously measuring user interactions, naoo can rapidly identify which features create the most value and scale those improvements across the user base. The system operates as an integrated layer within naoo’s technology stack, connecting real-time data ingestion, event tracking and performance measurement with a centralized experimentation environment.
This shift towards a data-driven operating model enables product development, AI optimization and monetization logic to be continuously tested and refined based on real-world performance. It reduces reliance on assumptions and allows more efficient allocation of development resources toward features with proven impact.
David Liu, Lead Data Scientist and Head of AI at naoo AG, said: “At scale, the ability to continuously test and compare different versions of every feature is what differentiates high-performing platforms. With METIS, we can systematically evaluate what works best and continuously apply those improvements across the entire platform.”
Thomas Wolfensberger, Founder and major shareholder of naoo AG, added: “The strong increase in impressions following the Generation V rollout demonstrates the effectiveness of our new platform, and METIS enables us to systematically scale these improvements.”
The company expects METIS to contribute to further increases in user engagement, improved retention and more efficient monetization over time, supporting the long-term scalability and performance of the naoo platform.
For more information, visit the original release at NewMediaWire.
