naoo AG is preparing to launch naoo Play, its new entertainment offering, in the second half of November 2026. The streaming functionality has already been integrated into the existing naoo app and is fully operational, with the company now revealing that it has licensed more than 130 professionally produced vertical short dramas, comprising over 7,600 episodes. This move positions naoo in a market that market research firm Omdia estimates will generate approximately USD 14 billion in revenue in 2026, growing to nearly USD 25 billion by 2031.
The significance of this launch lies in the scale of the content catalogue and the speed of integration. Just weeks after the announcement of naoo Play, the company has secured a substantial library of short-form series designed specifically for smartphones. The offering includes titles such as Hollywood Star's Fake Girlfriend, a love story set in the world of fame; the family drama My Sister Stole My Man, exploring jealousy and betrayal between twin sisters; and the mystery thriller Dead Iron, set in an abandoned factory. Beyond English-language productions, the portfolio features series from Latin America, Asia, and other regions, giving naoo users access to a diverse world of international entertainment.
naoo Play will be integrated directly into the existing social media ecosystem, and at launch, users will have access to the entertainment offering without additional paywalls. The company will initially focus on advertising-based monetisation while exploring complementary revenue models. The combination of social media, communities, and gamification creates opportunities to extend the entertainment experience beyond simply watching series. All series are expected to be available with subtitles in seven languages from launch: German, English, Spanish, French, Italian, Turkish, and Chinese. Subtitles will be generated dynamically by naoo Play, with additional languages planned, positioning the service for international use from the outset.
“We are proud to offer a highly attractive content catalogue of more than 130 titles and over 7,600 episodes at the launch of naoo Play. With naoo Play, we are entering a multibillion-dollar market that is growing rapidly worldwide, opening up new opportunities for international reach and additional revenue streams,” says Karl Fleetwood, Chief Operating Officer of naoo AG.
The launch matters because it signals naoo's expansion from a social media and activation platform into professionally produced mobile entertainment. The company expects naoo Play to provide new momentum for user acquisition, usage frequency, and time spent on the platform, as well as additional monetisation opportunities. Looking ahead, naoo sees potential for further connections between series, actors, and its existing social media and community features. The vertical short drama format has developed into a major segment of the international entertainment industry within just a few years, gaining traction outside Asia and creating new opportunities to combine professionally produced entertainment with digital communities and interactive user experiences. As naoo prepares for the public launch, the success of naoo Play will depend on its ability to attract and retain users in an increasingly competitive market. The original release is available via www.newmediawire.com, and further details can be found on NEWMEDIAWIRE.
