naoo AG, operator of the naoo social media and commerce platform, has announced early positive signals for its new product format, naoo Worlds, launched in July. The company reports that eight Worlds are now live, with six more agreed and set to launch in the coming weeks. The initial creators selected for these Worlds collectively command more than 3 million followers across their existing social media channels, providing a substantial pre-existing community base to fuel platform growth.
Since the launch of Worlds on the naoo Map in early July, weekly active users on the Map have grown by 59%, while average session length in the app has increased by approximately 10%. These early user signals support the hypothesis that creator-driven communities, thematically and geographically relevant, can boost engagement and create new connection points for businesses. naoo Worlds integrates creator content, communities, real-world places, and local businesses into a single social media format, allowing users to discover recommendations, content, places, and offers seamlessly.
The rapid expansion is facilitated by Kingfluencers, the influencer marketing platform acquired by naoo in 2025. This integration enables naoo to onboard suitable creators with existing communities for new Worlds and roll out the format city by city. The current expansion provides early operational evidence of the strategic value of the Kingfluencers acquisition, as existing creator reach and relationships become directly usable for naoo's core product growth. The rollout strategy is focused on building high local density in Zurich while expanding to other regions. Notably, Gregs World in Lausanne marks the first World live in French-speaking Switzerland, with planned Worlds in Basel and Bern. Automatic translation of content into users' device languages supports a rollout across language regions.
With the first businesses and exclusive offers now integrated directly within Worlds, naoo is advancing to the next stage of development. This integration connects three core assets: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo, linking them with local discovery, offers, and real-world activation. This approach is intended to drive user growth and engagement while broadening the rollout of naoo Business.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
As naoo Worlds gains traction, the company continues to build an ecosystem that merges digital engagement with physical-world outcomes, aiming to redefine how social media and commerce intersect.
