Philadelphia, PA — A new program called the Revenue Architecture Assessment is offering founder-led B2B companies a faster, more affordable alternative to traditional strategic consulting. The four-week, ready-to-implement growth analysis provides a clear, evidence-based understanding of business successes, areas needing improvement, and specific actions to take over the next 90 days. Unlike conventional strategy consultations that often end with a presentation and no follow-through, this structured process moves from discovery to recommendations, delivering results suitable for board presentations within four weeks and for under $15,000.
The program is designed to address a common pain point for founders: working hard within a broken revenue system. "They don't have a growth problem. They need answers first, not a consultant or an agency," said Rich Smith, founder of Rich M. Smith Growth Studio and architect of the assessment. Smith brings over 30 years of C-suite marketing leadership, including tenures at Ditech Financial, Jornaya, and PenFed Credit Union, where he drove significant growth outcomes.
The Revenue Architecture Assessment follows a structured four-week schedule. Week one involves interviews with executive stakeholders, surveys of internal staff, and a review of relevant materials. Week two is dedicated to analysis, synthesizing and cross-referencing all gathered data. In week three, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and strategic recommendations with a 90-day implementation roadmap. The final week culminates in a live two-hour presentation to the CEO and senior leadership team.
This approach offers significant value compared to consulting firms that often charge between $25,000 and $75,000 and take more than 12 weeks. Smith's program delivers superior results more quickly and at a lower cost, providing a repeatable process that respects founders' time.
Smith's track record includes helping grow loan production from zero to nearly $25 billion annualized at Ditech Financial, supporting a nine-figure acquisition at Jornaya through positioning and growth strategy, and contributing to a nine-figure acquisition at Advantage Behavioral Health. His additional executive leadership includes CMO tenures at PenFed Credit Union, AIG Bank, and Recovery Centers of America, as well as launching the first Platinum Mastercard and Visa in the United States at MBNA.
For more information, visit richmsmith.com.
