ORGANA International is set to showcase its new Mineral Shots and retail display at the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm for introducing the brand and its wellness portfolio to buyers across health, specialty, food, drug, and mass retail channels during the scheduled meetings.
The ECRM session provides a platform for brands to connect with major retail buyers, and ORGANA plans to feature its latest product, ORGANA Mineral Shots, packaged in a colorful point-of-purchase display designed to facilitate easy merchandising of the individual bottles. "We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different," said Mills. "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The Mineral Shots format extends ORGANA's focus on plant-derived mineral nutrition into a convenient individual serving. The packaging prominently identifies the shots as all-natural and caffeine-free, offering consumers an alternative for mineral nutrition without caffeine. "We wanted something that wasn't only convenient for consumers but also made sense at retail," Mills added. "The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Products include Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness formulations. The company's participation at ECRM comes as it continues to pursue broader U.S. distribution and build awareness among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. For more about the company's wellness philosophy, visit organa.net.
Mills noted, "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next."
