As headlines warn of a softening Florida housing market, Dissonant Capital LLC is pointing to a more nuanced picture in Orlando. The vertically integrated real estate investment platform, which recently opened an office in downtown Orlando, says the metro's latest numbers tell a steadier story than the statewide narrative—and that the gap between perception and data is where opportunity lies.
The Orlando Regional REALTOR Association reported on Sept. 14 that the metro's August median sale price was $400,676, down just 0.6% from August 2025. Over the same stretch, closed sales fell 8.9% from July, inventory reached 12,144 homes, and months of supply rose to 4.9. Statewide, HousingWire reported on Sept. 7 that 43.9% of active Florida single-family listings carried a price cut, a share that reached 49% in the Orlando metro.
"The headline says Florida is cracking. Orlando's data says something narrower," said Daniel Kaufman, founder of Dissonant Capital. "Sellers anchored to peak pricing are sitting, and homes priced for today's market are still moving. Prices are essentially flat year over year while inventory builds. That is a repricing, not a collapse, and a repricing is exactly when we want to be underwriting instead of reading headlines."
The timing matters. A Realtor.com seasonal analysis published Sept. 17 by Florida Realtors named Oct. 25 to 31 as the most favorable week of the year for Orlando buyers, with 12.3% more active listings than an average week, 38% less competition than peak levels and asking prices 3.8% below their seasonal high. Mortgage rates near 6.7% in August, per the association, are keeping buyers selective.
Dissonant Capital screens U.S. markets on four criteria: population and migration, job growth and employer investment, supply and demand fundamentals, and perception gaps—the distance between what the data shows and what the market believes. Orlando is one of the firm's core markets, and its current market profile is available at Orlando Real Estate Market 2026: Population and Job Growth | Dissonant Capital.
"We opened at 100 East Pine Street because Orlando is a market where perception and fundamentals are pulling apart," Kaufman said. "Our job is to measure that gap submarket by submarket, and being on the ground here lets us do it with our own eyes, not just a spreadsheet."
The firm offers real estate advisory, including market screening and underwriting review, and real estate investing education through Dissonant University. The firm also owns Peak Ski Projects, a developer of ski resort base villages and workforce housing.
