The Chicano Hollywood Film Festival announced that Pure Flix Familia, the soon-to-launch Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor for its second annual event. The five-day festival, which celebrates Chicano and Latino storytelling through film screenings, panels, and networking, will take place in Pomona, California, and will feature Pure Flix Familia in several capacities.
As part of its participation, Pure Flix Familia will host a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," led by festival founder Johnny Murillo. During the session, Great American Media executives will discuss the platform's vision, its commitment to faith- and family-focused programming, and plans to collaborate with Latino filmmakers on original content. The discussion will also address the evolving landscape of faith and family entertainment and the importance of serving Latino audiences with culturally relevant stories.
Johnny Murillo emphasized the significance of the partnership, stating, "Pure Flix Familia's participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers."
In addition to the fireside chat, Pure Flix Familia will host the "Spill the Café Storyteller Lounge," a space for attendees to learn more about the platform and its upcoming launch. The company will also sponsor the Community Impact Legacy Award, presented during the Closing Night Awards ceremony on August 2, recognizing individuals who demonstrate leadership and service in strengthening families and communities.
Denise Crayne, Chief Financial Officer of Great American Media, expressed enthusiasm about the collaboration: "We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences."
The festival will showcase over 140 films and a wide range of programs, including panels, workshops, and cultural experiences. The partnership highlights a growing trend of streaming platforms seeking to engage with diverse audiences and creators, particularly in the Latino community. Pure Flix Familia aims to become a trusted destination for uplifting content that reflects the faith and values of Latino families, and this sponsorship is a strategic move to connect with emerging filmmakers and audiences.
For more information about the festival and Pure Flix Familia, visit Chicano Hollywood and Pure Flix.
