Purple Exhibits, a full-service exhibit house headquartered in Fishkill, New York, partnered with Amazon to design, engineer, fabricate, and execute the company's debut brand activation at the 2026 ESSENCE Festival of Culture in New Orleans. The project, which drew more than 500,000 attendees, positioned Amazon among the event's most anticipated brand experiences.
Purple Exhibits managed every phase of the project, from initial concept development and structural engineering to in-house fabrication, nationwide logistics, installation, and on-site execution. The outcome was a fully customized experiential environment that translated Amazon's vision into an engaging destination for festival attendees. The immersive environment featured multiple interactive areas highlighting Amazon's products, entertainment offerings, and services, including dedicated zones for Prime Video, Amazon Live, and Alexa. Guests moved through these zones before arriving at a vibrant community gathering area, with each element carefully designed to establish a natural visitor flow, extend dwell time, and deliver memorable moments.
As a turnkey solution, Purple Exhibits provided custom exhibit design, structural engineering, fabrication, custom graphics production, logistics, shipping, booth installation, project management, and on-site support. Handling every phase under one roof allowed for consistent quality, clear communication, and precise execution across the entire project. Itzy Holczler, Head of Sales at Purple Exhibits, said, 'Being selected to help bring Amazon's first ESSENCE Festival experience to life was an incredible opportunity for our team. Projects like this showcase what's possible when creative design, precision engineering, and experienced project management come together.'
The project further demonstrates Purple Exhibits' capacity to execute complex experiential marketing activations and custom exhibit programs for globally recognized brands. With nationwide capabilities and comprehensive in-house services, the company continues to support businesses seeking to create memorable trade show booths, brand activations, conferences, and experiential environments across North America. For more information, visit Purple Exhibits.
