REALM, the invitation-only global network of luxury real estate advisors, has made REALM Intelligence, powered by Scoop, available to its entire membership. The launch addresses a pressing challenge for top advisors: wealth is being created and relocated faster than any individual can track. New fortunes emerge in technology hubs, established capital crosses borders, and families are deciding where to live earlier than ever. Advisors serving these families often lack the time to analyze data. REALM Intelligence aims to close that gap.
Each month, members receive a personalized report tailored to their market, segment, and book of business. The report draws on a dataset that no single brokerage or franchise could assemble, analyzed by Scoop's AI into actionable insights. The report opens with an analysis of the advisor's own market, covering inventory, pricing, absorption, and days on market. It compares their performance with the rest of the network, helping advisors discern whether shifts are local or broader. Aging listings are presented as a watch list, with market conditions to monitor, crafted with member input and MLS compliance in mind.
The report then examines economic factors affecting the ultra-high-net-worth market, including liquidity events, executive moves, and corporate relocations, sourced from public filings and REALM's wealth data. These are mapped to the advisor's territory, with companies and connections named. If a name corresponds to a company or family known to another REALM member, the report directs the advisor to REALM's connection tools. All insights are grounded in the advisor's own listings and clients, visible only to them.
The implications for advisors are significant. A call they would have made anyway can now be made a month earlier and with more confidence. Market shifts appear as measured movements in their segments rather than anecdotes. Newly wealthy households rarely announce themselves, so the AI's ability to process thousands of filings is invaluable. For clients who expect their advisor to be informed, this early insight can be the difference between being called and being consulted.
Julie Faupel, Founder and CEO of REALM, emphasized the importance of actionable intelligence: "The industry has never had a shortage of dashboards. It has had a shortage of answers. A report telling an advisor their market softened last quarter is not intelligence. Telling them where the opportunity is in their market this quarter, and what to do about it, is. There is $127 trillion moving between generations right now, and trillions more being created outright in a handful of markets. Our members should not have to go looking for it."
Early reactions from members have been positive, with brokers like Bob Pennypacker of Sotheby's International Realty in Healdsburg, California, and Tasha and Michael Osborne of WEC Real Estate in Central Florida noting the reports accurately reflect their markets. REALM Intelligence was developed in collaboration with Scoop, with a pilot group of advisors reviewing each release. Brad Peters, Founder and CEO of Scoop, explained: "REALM's members are owners, and each one has spent a career learning their own market; you do not build intelligence for people like that from the outside. So we ran it as a loop. The network told us what was useful and what was noise; we turned that judgment into rules the AI applies to every report. Within two months, we went from a first draft to a monthly report written for each of hundreds of advisors."
REALM Intelligence is now available to all members, with a second release planned on wealth migration trends. REALM is an invitation-only, brand-agnostic network of approximately 600 luxury real estate advisors across 23 countries, representing more than $50 billion in annual sales. Scoop is AI performance management for multi-location businesses, founded by Brad Peters, who previously built analytics businesses at Siebel Systems and Birst.
