REALM, the invitation-only global network of luxury real estate advisors, has released a white paper titled Minted: Who the New Wealthy Are, and What They Expect, authored by Founder and CEO Julie Faupel. The paper argues that the fastest-growing class of wealth in nearly a decade is not just younger and more liquid, but fundamentally different in how it selects advisors, and that this mismatch is the defining problem facing the luxury real estate industry today.
The significance of the announcement lies in its timing. Global personal wealth rose 10.8% in 2025, the strongest year since 2017, with nearly one million new millionaires created—more than 2,600 every day—and a record $297.8 billion passed to billionaire heirs in a single year. According to Minted, this is not simply more wealth but different wealth: younger, faster, more mobile, and more skeptical of inherited relationships. The luxury real estate industry was built to win clients through brand, volume, and visibility, but the newly minted choose their advisors through introduction, discretion, and authority. That mismatch, the paper says, is the defining problem of this moment.
Drawing on REALM’s membership intelligence and leading global wealth research, Minted identifies six findings. The minting is structural, not cyclical: entrepreneurial creation and the largest intergenerational transfer in history are arriving at once. New wealth often arrives as a liquidity event, and the first major real estate decision frequently follows within months. The new wealthy do not relocate but assemble residences, citizenships, and properties into a portfolio designed for optionality. Loyalty is no longer inherited: 81% of next-generation inheritors plan to leave their parents’ wealth firms, and only 17% of high-net-worth individuals describe their advisory experience as seamless and personalized. Permission, not price, now governs the purchase: 52% of affluent buyers are buying fewer luxury items but expecting more from each, and 47% weigh future regret before committing. Their objection is rarely “I can’t afford it.” It is “I’m not sure I should.”
For advisors, the implications are profound. The new wealthy choose people, not brands, and they choose early. Most real estate advisors arrive after the decision has already been shaped by the wealth manager, attorney, and family office who meet new wealth first. Minted maps the four gates every prospective advisor must pass—introduction, verification, discretion, and intelligence—and sets out nine practices that define the advisor this generation requires, a figure REALM calls the Trusted: present before the liquidity event, fluent across borders and generations, and leading with intelligence rather than inventory.
“Wealth has always been made. What has changed is the speed, and the shape of the people making it,” said Julie Faupel, Founder and Chief Executive Officer of REALM. “The brand does not win this client. The advisor does. Trust is the currency, and it is earned one relationship at a time.” The paper is available now at the Minted – REALM Guide.
The announcement also signals a broader strategic shift for REALM. On May 17–19, 2027, the REALM Global Collective 2027 will convene 250 invitation-only participants at the Four Seasons Hotel Austin, including 200 senior advisors and 50 ultra-high-net-worth capital gatekeepers. Working councils will produce positions on the first 90 days after a liquidity event, covering the heir, cross-border counsel, stewardship, and the role of AI, among others. Those positions will shape REALM’s definitive guide to luxury advisory, to be published with Greentree Publishing following the Collective and renewed by the network each year. “This paper defines the client,” said Faupel. “The work that follows will define the standard.”
