Rhug Wild Beauty, the luxury organic skincare brand created using wild hand-foraged ingredients from the 12,000-acre Rhug Estate in North Wales, is expanding its presence in the United States. The brand recently achieved national TV features on Coffee with America and American Trends & Lifestyle, and is now available on Amazon and OneLavi.com. This growth underscores the brand's commitment to clean, transparent skincare rooted in Welsh heritage and regenerative farming.
Founded by Lord Newborough, Rhug Wild Beauty is built on a legacy of regenerative farming and Welsh craftsmanship. Lord Newborough was recognized in 2023 with the prestigious Entrepreneur of the Year for Health and Beauty award in the United Kingdom, highlighting the brand’s dedication to innovation, integrity, and performance. The Rhug Estate is the only rural estate in the UK to hold a Royal Warrant from His Majesty the King.
The brand’s formulations are distinguished by wild-foraged estate botanicals, including wild berries rich in antioxidants, elderflower for calming and soothing properties, meadowsweet for purifying and refining skin, and nettle, dandelion, and gorse for nutrient-dense detoxification and balance. These botanicals thrive without synthetic inputs, resulting in highly potent, nutrient-rich extracts. Additionally, the products contain mineral-charged spring water filtered through Welsh terrain and raw honey and beeswax from Rhug’s own hives, providing hydration, repair, and protective benefits.
To complement estate-grown ingredients, Rhug Wild Beauty incorporates globally sourced natural actives chosen for clinical relevance and performance. The brand’s face cream lineup includes a clinically trialled option designed to deliver measurable, visible results across key skin-ageing and hydration metrics, emphasizing safety, efficacy, and transferable claims supported by clinical data.
Rhug Wild Beauty’s formulation philosophy centers on proven natural actives with scientifically supported benefits, cruelty-free and fragrance-conscious practices, and a commitment to regenerative heritage. As consumers demand efficacy, safety, and traceability, the brand distinguishes itself with a deep connection to nature refined through science. For more information, visit the Rhug Wild Beauty website.
