Robert Kraus, a seasoned event planner and retail expert, has launched PopUpsByDesign.com, a one-stop shop for temporary event solutions. The platform specializes in creating unique pop-up stores, galleries, and activations in non-traditional "white box spaces," offering businesses a hassle-free way to engage customers through experimental marketing.
Pop-up events have surged in popularity as businesses seek dynamic ways to connect with audiences. However, finding the right location and managing logistics can be challenging. PopUpsByDesign.com addresses this by providing commission-free location sourcing and event management services, saving clients time, money, and stress. Kraus's expertise in both event planning and retail allows him to transform any space into a tailored brand experience.
Kraus identified a gap in the market while working with clients from SmallConferences.com, who needed venues beyond traditional settings. "The problem is these venues are very short term focused, they don't lend well to 'experimental marketing' – plus, quite frankly, they can be boring!" Kraus explained. His clients required spaces for brand activations, designer sample sales, product launches, art expos, and wholesale liquidations, often for extended periods and with customizable aesthetics.
This demand led Kraus to create PopUpsByDesign.com, focusing on affordable, unique venues. "I want to be the go-to source for unique and affordable venues! Thus, PopUpsByDesign.com was born!" he stated. The service caters to businesses wanting to avoid conventional event spaces, offering flexibility in branding and décor.
With over 20 years of event planning experience and nearly 15 years in retail and wholesale merchandising, Kraus brings a wealth of knowledge to his new venture. His extensive network of property professionals helps uncover hidden pop-up gems at competitive prices. Kraus has been recognized as the Association of Meeting Professionals Planner of the Year and Insider Weekly's Most Influential Nonprofit Event Planner, among other accolades.
"I am thrilled to launch PopUpsByDesign.com and offer my services to businesses looking to create temporary events," said Kraus. "Having worked in both event planning and retail, I understand the importance of creating a memorable and unique experience for customers. With my commission-free services, I hope to make the process of creating a pop-up event easier and more cost-effective for businesses."
PopUpsByDesign.com is poised to become a key resource for companies seeking innovative temporary event solutions, leveraging Kraus's expertise to transform white-box spaces into engaging brand experiences.
