Roonyx, a technology company specializing in fintech products including Buy Now, Pay Later (BNPL) solutions, shared key takeaways from DigitalConfEx 2025, held in St. Petersburg, FL. The conference underscored that modern marketing extends beyond messaging and conversion, encompassing the full customer journey, particularly payments. Frictionless, personalized, and trust-based experiences are now core growth drivers, with BNPL playing a strategic role in increasing conversion and strengthening long-term loyalty.
Vladimir Drogan, CEO of Roonyx, stated: "DigitalConfEx was a highly insightful experience – it brought together leading industry experts and showcased real-world cases and emerging trends. It confirmed that Roonyx's strategy of combining marketing and fintech is moving in the right direction. BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products."
The conference also emphasized human-centric digital transformation, highlighting that technology should simplify, not complicate, the customer journey. Flexible financial options powered by AI and first-party data enable brands to translate personalization into tangible value at the point of purchase. Roonyx builds its services on principles of flexibility, security, and scalability, helping businesses implement advanced financial solutions without compromising quality or transparency.
For more information about Roonyx and its BNPL solutions, visit https://roonyx.tech.
