RW Thrive, the employee-owned holding company of Realityworks and CreXo, has acquired Atlas Headrest, a Holland, Michigan-based company specializing in the design, engineering, and manufacturing of premium headrest solutions. The acquisition, announced November 3, marks another step in RW Thrive's continued growth and its strategy of bringing together innovative, market-leading businesses.
Atlas Headrest is known for its commitment to quality, thoughtful engineering, and exceptional customer service, and brings complementary strengths and expertise to the RW Thrive family of companies. Timm Boettcher, CEO of RW Thrive, said the deal reflects what the company does best: partnering with successful companies, bringing them into employee ownership, and providing the resources and capabilities to make them even stronger.
Boettcher emphasized that Atlas has a tremendous foundation, and RW Thrive sees significant opportunity to build on that success, expand market reach, and accelerate growth. He added that the focus is on preserving the entrepreneurial spirit, product quality, and customer relationships that have made Atlas successful, while creating new opportunities for employees through ownership and for customers through continued innovation and product development.
RW Thrive is committed to ensuring a seamless transition for customers, employees, and partners. Atlas Headrest will continue serving its customers with the same focus on quality, service, and innovation they have come to expect.
Andrew Foley, President of Atlas Headrest, said the company has always been about building the best headrests and accessories for office chairs, and that its team in Holland is the reason it is here today. He noted that RW Thrive shares Atlas's commitment to quality, customers, and Made in USA manufacturing, and that its employee-ownership culture is a great fit for Atlas. "I'm excited about what we can accomplish together and to keep working with our team as we grow," Foley said.
The acquisition matters because it extends employee ownership to a specialized manufacturer with a national and international dealer network, potentially strengthening Atlas's market position while maintaining its Michigan operations. RW Thrive is a 100% employee-owned holding company focused on building and supporting specialized product businesses. Through its portfolio of companies, including Realityworks and CreXo, RW Thrive provides operational expertise, shared resources, and a culture of ownership designed to help companies grow while maintaining their unique identities, customer relationships, and commitment to quality. Through its subsidiaries, RW Thrive serves customers around the world with innovative product solutions.
Atlas Headrest designs and assembles premium aftermarket headrests for many of the world's most popular high-end office chairs, along with related accessories. Based in Holland, Michigan, the company sells direct to consumers and through a network of hundreds of dealers in the United States and internationally, with a focus on ergonomic engineering, precision fit, and build quality.
