SAPPE Public Company Limited (SAPPE PCL.) is presenting its innovative product portfolio at SIAL Paris 2026, a major global food and beverage trade exhibition running from 17-21 October 2026 at the Paris Nord Villepinte Exhibition Centre in Paris, France. The company's participation underscores its push to expand international distribution and position Thai brands on the world stage.
Leading the showcase is SAPPE's flagship brand, Mogu Mogu, with a range of new offerings including Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, alongside new flavours in its original drink range. The lineup extends the brand's signature fun and creativity across diverse product formats, giving trade partners and visitors the opportunity to discover and taste the products firsthand. SAPPE is also presenting products from Sappe Aloe Vera, Sappe Beauti and All Coco, adding variety to its booth and offering new choices for international markets.
The timing matters because SIAL Paris is one of the world's largest food and beverage trade exhibitions, held every two years. For 2026, organisers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. Bringing together manufacturers, buyers and distributors from around the world, the event provides SAPPE with a platform to showcase the capabilities of Thai brands and its diverse portfolio to international trade partners.
SAPPE's presence at SIAL Paris 2026 is particularly significant as the company seeks to build on its global reach. Mogu Mogu is already exported to over 100 countries across Asia, Europe, the Middle East, and beyond, and the new product formats could open additional channels and appeal to evolving consumer preferences. Trade partners, importers, distributors and other interested visitors can meet the team at Booth 5C F035, Hall 5C, to discuss the products and explore opportunities for international business development.
For those looking to learn more about SAPPE and its brands, the company's official website is available at https://www.sappe.com/en/. Additional information can be found through the original release on www.newmediawire.com. SAPPE also maintains an online presence via its Line shop at https://shop.line.me/@sappeonline.
The announcement highlights SAPPE's commitment to innovation and its strategy to leverage global trade events to drive growth. As a listed company on the Stock Exchange of Thailand under the symbol SAPPE, its success in international markets could have implications for its performance and for the broader perception of Thai beverage brands.
