Search Atlas, the AI-powered SEO and marketing platform used by more than 30,000 customers and 5,000 agencies worldwide, has announced a native Slack integration for Search Atlas Coworker, its AI teammate designed to manage SEO and OTTO tasks across client sites. This move comes as the company also resolves a previously reported issue that prevented users from deactivating or deleting Coworker's scheduled jobs, giving teams full control over active processes.
The Slack integration allows marketers and agencies to delegate SEO execution directly from their Slack conversations. Previously, managing Coworker required working inside the Search Atlas dashboard. Now, teams can connect Coworker to Slack and manage the same work from within their existing conversations, with Search Atlas publishing dedicated setup guidance to help teams configure their workspace correctly.
Once connected, Coworker can be used in shared channels or in direct messages, depending on team preference. Agencies managing multiple client sites can bring Coworker into the channels where client work already takes place, keeping requests and results visible to everyone on the account. In-house teams can keep it in a private direct message for day-to-day tasks. Workspace admins receive dedicated permission controls to manage who can access Coworker and what it is allowed to handle across connected accounts.
The integration supports Routines, Coworker's automated recurring reports, allowing teams to receive standing SEO and OTTO updates directly in Slack rather than checking the dashboard manually. This feature is particularly valuable for agencies that rely on regular reporting to demonstrate progress to clients.
Search Atlas has also published guidance on how Coworker manages data and permissions for teams that need to review those details before rolling it out organization-wide. For teams getting started, a library of example prompts and use cases illustrates what Coworker can handle—from auditing technical SEO issues to drafting on-page recommendations. Supporting documentation includes guidance on when to use Coworker versus the standard Search Atlas dashboard, a troubleshooting guide for common Slack connection issues, and a frequently asked questions resource.
Coworker is additionally available through a WordPress plugin for teams that connect their sites that way, and Search Atlas has published guidance on how the plugin interacts with OTTO site quotas across multiple domains.
“Most SEO work dies in a queue somewhere between the strategy and the person who has time to execute it,” said Arman Advani, Partner at Search Atlas. “Putting Coworker in Slack closes that gap. The work gets assigned in the same place the team already talks about it, and it gets done without anyone having to open another tab.”
The integration is available now to Search Atlas customers and can be connected from the Coworker settings inside the platform. This launch underscores Search Atlas's commitment to streamlining SEO workflows and reducing friction for its users, particularly agencies managing multiple client accounts.
