SEGG Media Corporation (NASDAQ: SEGG, LTRYW), the parent company of Sports.com, has announced a major step in its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season. The campaign includes iconic franchises such as the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks. Managed through Professional Sports Publications, this initiative follows SEGG Media’s 2025–26 NFL Yearbook campaign that spanned 25 stadiums, highlighting the company’s growing footprint across America’s top sports leagues.
“By executing brand placements within the NFL, NBA, and IndyCar, we are delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world,” said Matthew McGahan, chairman, president, and CEO of SEGG Media. The NBA yearbook campaign is a key component of the company’s broader strategy to integrate the Sports.com brand into the fabric of professional sports. Director Marc Bircham added that the move advances SEGG Media’s goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026.
The selection of these seven teams is strategic, as they represent some of the most storied and widely followed franchises in the NBA. By placing advertisements in their official yearbooks, SEGG Media aims to reach a dedicated fan base that is deeply engaged with the sport. This approach allows the company to leverage the existing loyalty and passion of these fan communities, driving brand recognition and engagement for Sports.com.
SEGG Media’s recent activities indicate a focused effort to expand its presence in the U.S. market. The NFL yearbook campaign earlier this year covered 25 stadiums, and the company has also ventured into IndyCar. These initiatives are part of a larger vision to position Sports.com as a leading destination for sports content and fan interaction. The company’s strategy includes not only traditional advertising but also digital engagement and AI-driven experiences to enhance how audiences interact with sports.
The NBA yearbook campaign is expected to generate significant visibility for Sports.com, particularly among the fan bases of these seven iconic franchises. As the company continues to roll out its marketing initiatives, it remains committed to delivering value to shareholders and expanding its reach within the global sports ecosystem. For more information, visit the company’s newsroom at http://ibn.fm/SEGG.
