SEGG Media (NASDAQ: SEGG) (NASDAQ: LTRYW) announced that viewership of Super League Kerala (SLK) content has exceeded 10 million across live broadcasts and digital channels following the third weekend of matches. This milestone underscores the growing influence of both SLK and SEGG's Sports.com platform, fueled by innovative live streaming, storytelling, and fan engagement strategies.
“The Super League Kerala is redefining what’s possible when elite sport meets next-generation digital innovation,” said Marc Bircham, SEGG board member and director of Sports.com. SLK CEO Mathew Joseph called the achievement a “landmark moment” for clubs, players, and fans.
Building on this success, Sports.com will launch its new app next week, offering live football streaming, behind-the-scenes content, and interactive fan features to advance SEGG Media’s mission of redefining global sports entertainment. The announcement was made via NewMediaWire.
SEGG Media is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love. The company's forward-looking statements are subject to risks and uncertainties as detailed in its filings with the SEC, including the risk factors discussed in its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. For more information, visit IBN.fm/Disclaimer.
