Shelly Group SE, a provider of IoT and smart building solutions, has announced a pan-European partnership with ALSO, Europe's largest technology provider, to expand its market reach across Europe. This collaboration is a key step in Shelly's international scaling strategy, aiming to strengthen its professional channel by making its products more accessible to resellers, system integrators, and professional installers.
Through this partnership, Shelly's portfolio of smart home and smart building solutions will be available via ALSO's dedicated IoT business and its broad European distribution ecosystem. The cooperation extends beyond simple distribution, incorporating technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives are designed to support professional channel partners in effectively marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
The partnership complements Shelly's established market position among consumers and its active DIY community by further expanding its professional channel across Europe. By broadening access to its solutions through ALSO's extensive European partner network, Shelly is making it easier for installers, system integrators, and resellers to source and deploy its products. This collaboration marks another step in the consistent execution of Shelly's long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented: "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators, and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."
Shelly Group SE develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to device sales, the company generates revenue from its cloud applications. Shelly Group benefits from asset-light production through the use of contract manufacturers.
The company has a strong presence in German-speaking countries and is represented in more than 100 countries. With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China, Shelly Group has a broad international presence. Shelly Group SE (ISIN: BG1100003166) is listed on the Bulgarian Stock Exchange and on the regulated market (Prime Standard) of the Frankfurt Stock Exchange (XETRA: SLYG), and is included in the SDAX.
This partnership with ALSO is expected to significantly enhance Shelly's professional channel, providing a strong foundation for growth in the European market. By leveraging ALSO's extensive network and support structures, Shelly is well-positioned to capitalize on the increasing demand for smart building solutions across the region. The move underscores Shelly's commitment to expanding its footprint in the professional segment, complementing its existing consumer and DIY market leadership.
