TAMPA, FL - A new social platform called Single Social Club has launched in Tampa Bay with a novel approach to dating-app fatigue: stop dating and start living. Founded by professional matchmaker Felicity G. Morgan and technology lead Greg Miceli, the platform encourages singles to engage in activities they enjoy, with the goal of forming organic connections outside the pressures of traditional dating apps.
Single Social Club is not a dating app. It has no swiping feature. Instead, members choose from over 157 activity options, from kayaking to pickleball to dining and trivia, and the platform finds overlapping availability and interests to form small groups of approximately six to eight people. Members interact using code names like Bee, Fox, or Moon, adding a layer of privacy and reducing immediate judgment based on photos or personal details.
The launch comes amid growing concern over dating-app burnout. Morgan, who also runs Assured Matchmaking, says she repeatedly heard from singles who were exhausted by the endless cycle of swiping and superficial judgments. "We've gotten incredibly efficient at disqualifying each other," Morgan said. "A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are."
The platform is designed for a broad audience: not just those seeking romance, but also people emerging from breakups, newly divorced parents, professionals whose friends are married or busy, and anyone wanting to expand their social circle without the pressure of dating. "Sometimes you don't need another date," Morgan said. "Sometimes you need to go live."
After an activity, members can privately indicate if someone stood out to them. If two people express mutual interest, the platform recognizes the connection, and Assured Matchmaking can optionally help them explore what comes next. There is no public rejection or popularity counter.
Technology co-founder Greg Miceli emphasized that the platform's success is measured by getting people off their screens. "Most technology is designed to keep you on the screen," Miceli said. "We're building something that's supposed to help you get off the screen."
Single Social Club is a web app, accessible via browser, and can be saved to a phone's home screen. While accessible beyond Florida, initial efforts are concentrated in Tampa Bay. The founders plan to expand as participation grows. Introductory access is available for $1 for the first 30 days, after which membership renews at $20 per month for the Basic plan, including up to five activity opportunities monthly. Additional costs for activities, venues, or transportation are separate.
The launch reflects a broader cultural conversation about modern dating, highlighted by shows like "Pop the Balloon" and "Love Is Blind." Single Social Club offers a third path: activity first, person second, romance only if it develops. As Morgan puts it: "If you meet somebody interesting, great. If you don't, you still had a life that day."
