SoftwareOne has achieved the AWS Data Competency in the Analytics and Database categories, a recognition that underscores its ability to help customers modernize mission-critical database workloads on AWS and turn data into business value. The competency, announced on October 1, 2026, is one of AWS's most rigorous partner validations, awarded only to partners with proven customer success and deep technical expertise. For enterprises grappling with rising database costs and untapped data potential, this matters because it signals that SoftwareOne has the validated skills to deliver measurable results.
According to Gudmundur Adalsteinsson, Chief Channels & Ecosystems Officer at SoftwareOne, most enterprises are paying more than necessary for their databases and are sitting on data they cannot yet use. "With 23 AWS Competencies, this recognition reflects both sides of how we help," he said. "We optimize, modernize databases and move from proprietary licensed engines to open-source alternatives to cut costs. And we help customers innovate, building the data foundations that AI and agentic AI projects depend on. Good data is what separates AI pilots from AI results."
The competency covers two key areas. In Analytics, SoftwareOne helps customers extract value from data by building data lakes and analytics platforms on AWS that turn fragmented data into actionable insight. In Database Services, it assists with migrating, modernizing, and managing production database workloads, including ensuring new applications use the right database type and conducting FinOps-driven modernization assessments to reduce cost and improve efficiency.
SoftwareOne's track record includes notable customer outcomes. Popular Book Company (Singapore) replaced a legacy SAP Business Warehouse with a data lakehouse on AWS, using Amazon S3, AWS Glue, Amazon Redshift, and Amazon QuickSight, cutting reporting time by 70%. Link Tiketti (Finland) implemented zero-ETL replication from Amazon Aurora MySQL to Amazon Redshift, reducing latency to under a minute. Link Phone House (Spain) optimized data pipelines with Amazon Redshift, AWS DMS, AWS Lambda, and Amazon S3, reducing marketing campaign creation time from seven days to one hour. Link
These results highlight why the competency matters: it is not just a badge but evidence of tangible business impact. As an AWS Premier Tier Services Partner, SoftwareOne builds on existing credentials like the AWS AI Services Competency and AWS Machine Learning Competency, plus its participation in the AWS Generative AI Partner Innovation Alliance. This positions the company to guide customers from data foundations to AI in production.
The broader implication is that as AI adoption accelerates, the quality of data infrastructure becomes a decisive factor. SoftwareOne's competency gives enterprises a trusted partner to modernize databases, reduce costs, and prepare for AI-driven innovation. The original release is available on www.newmediawire.com.
