In the competitive Dallas-Fort Worth real estate market, the Top Gun Team at Epique Realty in Southlake, TX, is challenging conventional wisdom about cold calling. Founder Justin Nimergood argues that hours spent dialing unresponsive contacts are a drain on productivity, pulling agents away from what he calls commission-generating activities (CGAs) like showings, negotiations, and client consultations. Instead of having agents make cold calls, the team has partnered with Angel AI, a service that combines human callers with responsive AI to prioritize leads and filter out dead contacts.
The system works by having AI analyze public data to rank contacts by priority before calls are made. Human callers, based in Texas, then reach out, and AI reviews recorded conversations for buying signals. Agents receive a shortlist of genuinely interested prospects, saving them from sorting through raw call logs. Nimergood emphasizes the importance of this filtering: “It lets us know if they’re no longer in the market for a home or whatnot. Then we take them out of our funnel, or we archive them. The point is, we don’t waste our time with initiatives that are not productive.”
By removing stale leads and focusing on warm prospects, the team improves the signal-to-noise ratio in its pipeline. Nimergood also values the domestic, human-caller model over full automation or offshore outsourcing. “People stereotype. They just do, and so the more we can minimize that, the better,” he says. While he acknowledges that fully automated AI calling will eventually have a place, he believes it’s not ready yet: “It hasn’t been ironed out or perfected yet.”
This approach reflects a broader shift in how top-performing teams structure their operations. By treating outreach as a separate operational layer, agents can concentrate on closing deals. Nimergood sums it up: “If they want to be top-producing agents, they have to minimize their administrative time, and they have to maximize their CGA time.” For teams scaling up, integrating AI-prioritized call centers could be the key to converting more leads into closed transactions without overburdening agents.
