SpecialtyRx, the nation's largest privately owned long-term care pharmacy, used its prominent presence at the Florida Health Care Association's 2026 Annual Conference & Trade Show to underscore its expanding national footprint. The event, held July 26-30 at Rosen Shingle Creek in Orlando, drew more than 1,000 long-term care leaders and featured over 300 exhibitors. SpecialtyRx's 20-by-20-foot island exhibit at Booth 713 was among the largest at the show, with elevated architecture, bold purple branding, and an open layout designed to maximize visibility and engagement.
The exhibit was built around SpecialtyRx's core messages of national reach, personal touch, and clinical excellence. Large-format graphics and illuminated towers conveyed themes such as "National Reach. Personal Touch," "Power You Can Count On," and "Trusted by 1,000+ Facilities." The open configuration allowed attendees to approach from multiple aisles, while hospitality areas and integrated charging stations facilitated meaningful conversations with long-term care professionals.
SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states. This includes skilled nursing facilities, assisted living communities, rehabilitation centers, and other long-term and post-acute care providers. The FHCA exhibit translated that national presence into a physical environment communicating scale, consistency, and accessibility.
The exhibit was the result of a seven-year partnership between SpecialtyRx and Purple Exhibits, a full-service trade show exhibit company. The two organizations collaborate on roughly six exhibits each year. This long-standing relationship was evident on the opening day of the trade show, as SpecialtyRx's team arrived just 15 minutes before the doors opened, confident that the exhibit would be fully installed and ready. "That moment demonstrated the confidence SpecialtyRx has in Purple," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail."
Purple Exhibits managed the entire FHCA exhibit program, from creative planning and custom design to fabrication, logistics, installation, and dismantling. The company coordinated early move-in access, reprinted and tested all major graphics, and upgraded the center curved graphic from rigid PVC to tensioned SEG fabric for a cleaner finish. This meticulous preparation allowed SpecialtyRx's marketing and executive teams to focus entirely on networking and strengthening relationships within the long-term care community.
The success of the FHCA 2026 exhibit underscores SpecialtyRx's growth trajectory and its commitment to providing dependable, high-quality pharmacy services. As the company continues to expand its network, its partnership with Purple Exhibits ensures that its on-site presence matches its national ambitions.
