Splash Beverage Group, Inc. (NYSE American: SBEV) announced that Señor Frog's, a restaurant and entertainment brand owned by Grupo Anderson's Mexico, has selected Chispo Tequila as its house tequila across initial locations in Florida, the Bahamas, and Mexico. This partnership marks Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it scales in the on-premise channel.
Señor Frog's chose Chispo after an extensive evaluation of authentic tequila brands, focusing on taste profile, consistency, and resonance with its diverse customer base. Chispo's smooth character and approachable style distinguished it among premium and value-positioned tequilas. William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated, "This is exactly the type of early success we set out to achieve when we developed Chispo. The Señor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned their confidence."
The initial placement at Señor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing visibility and repeat trial in a high-energy, experiential environment. Splash views Señor Frog's as an important platform within Grupo Anderson's portfolio, which owns more than 50 business units and 15 distinct restaurant brands across four countries. This collaboration could serve as a foundation for expanded collaboration across additional restaurant concepts over time.
Chispo Tequila is produced in Jalisco, Mexico, in partnership with ZB Distillery, known for traditional tequila craftsmanship. The collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in domestic and international markets. Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond.
For more information about Splash Beverage Group, visit SplashBev.com or chispotequila.com.
