Surcheros, the Fresh-Mex restaurant known for bold flavors and Southern hospitality, has opened a new corporate-owned location in Hickory Flat, Woodstock, Georgia. Located at 6764 Hickory Road, the restaurant is now serving customers daily from 10:30 a.m. to 9:00 p.m. To celebrate the opening, a formal ribbon-cutting ceremony will be held on February 4, 2026, at 10:00 a.m., in partnership with the Cherokee Chamber of Commerce.
The new location is part of Surcheros' strategy to expand its footprint across Georgia. Luke Christian, Founder and CEO of Surcheros, emphasized the brand's commitment to the local community. "Woodstock is a dynamic and growing community, and we are incredibly excited to be a part of the local retail scene," he said. "Our focus has always been on combining high-quality, fresh ingredients with warm, Southern service. We look forward to becoming a favorite spot for families and students in Cherokee County."
The Hickory Flat restaurant features the brand's signature menu items, including customizable bowls, grilled burritos, tacos, and quesadillas. Every meal is made fresh to order using premium meats and vegetables, ensuring a high-quality experience. "We believe great food should be accessible and exciting," added Christian. "From our hand-rolled grilled burritos to our fresh-made bowls and quesadillas, we are thrilled to be serving the people of Woodstock/Hickory Flat every day."
The restaurant offers a spacious dining area and a vibrant salsa bar for personalized dining. Guests can dine in, order for pickup, or use third-party delivery services through DoorDash and Uber Eats. Surcheros also provides professional catering for groups of 10 or more, suitable for team lunches, family gatherings, or special occasions. Customers are encouraged to download the Surcheros app from Google Play or the App Store to join the rewards program, earning points on purchases redeemable for future meals.
Surcheros, founded by Luke Christian in 2007, combines Tex-Mex meals with Southern hospitality. The brand has grown through franchising since 2017 and now serves guests across the southeast. For more information, visit www.surcheros.com.
