Tilson PR, a marketing and public relations agency specializing in media strategies that boost the bottom line for national and regional brands, has won a Silver Award in the 2026 Davey Awards for its PetMeds Paw-tners social media influencer campaign. The recognition, announced by the Academy of Interactive and Visual Arts (AIVA), underscores the growing influence of small agencies in delivering high-impact creative work for established brands.
The Davey Awards, now in their 22nd year, honor the bold ingenuity of small shops proving their creativity has no limits. AIVA, an assembly of more than 1,100 industry leaders from acclaimed brands, institutions, and agencies, selects winners from thousands of entries submitted by boutique agencies, in-house creative and marketing teams, small production companies, and independent creators. Each entry is evaluated against a standard of excellence set by AIVA, reviewed by multiple jurors, and scored on a ten-point rubric before final judgments are made by the AIVA Executive Jury.
“I am honored to receive this Silver Davey Award on behalf of our team, who amaze me every day with their dedication to driving results for our clients,” said Tracy Tilson, president and founder of Tilson PR. “We love creating exciting campaigns like PetMeds Paw-tners that help them to connect and engage with current and future customers.”
The PetMeds Paw-tners campaign promoted PetMeds as an online destination for pet essentials, from prescription medications to seasonal and year-round wellness products. Since launching in May 2025, Tilson PR has partnered with 77 social media influencers to highlight PetMeds through rotating themes and product categories. Together, the influencers produced 76 in-feed posts and 124 stories across Instagram, TikTok, Facebook, and YouTube Shorts, generating more than 150,600 engagements with pet parents. The participating influencers had a combined follower count of more than 33.6 million across platforms.
The award matters because it validates the effectiveness of influencer-driven campaigns for animal wellness brands, a sector where connecting emotionally with pet parents is critical. For Tilson PR, the recognition reinforces its positioning as a full-service PR and marketing firm that helps brands leverage traditional and new media to boost their bottom line. The agency’s services include media relations, social media marketing, content creation, copywriting, crisis management, grand openings, thought leadership, and special event promotions.
“Winners this season showed us that big ideas can come from teams of any size,” said AIVA General Manager Josh Campbell. “Congratulations to every one of them, and a heartfelt thank you to the AIVA Jury, whose time and dedication made this celebration possible. We’re honored to spotlight work that proves the creativity coming from small shops truly has no limits.”
The win also comes as Tilson PR was recently named one of Entrepreneur magazine’s 2026 Top Franchise Suppliers for public relations services and honored as Highly Commended in the Global Franchise Awards’ Best Franchise PR & Marketing Firm category. For more information on the agency and its range of services, visit Tilson PR.
