tonies SE, the globally leading interactive audio platform for children, today announced Toniebox Lite, a new device that expands its growing ecosystem with a more compact, lightweight, and accessible option. The device, compatible with all Tonies ever released, delivers the core listening experience at a lower price point, making it easier for families to enter the tonies world. Pre-orders in North America begin today via tonies.com and walmart.com, with in-store availability at Walmart starting August 22. The UK, Australia, and New Zealand will follow in fall 2026.
Toniebox Lite is designed for children aged 1+ and offers the signature tonies experience: screen-free, child-operated, and intuitive. It is compatible with a library of over 1,500 Tonies and more than 3,500 digital titles, including beloved global licensing partners and tonies Originals. Parents can co-pilot their children’s experience through the tonies app, controlling playback, setting volume limits, and accessing digital content easily.
The launch of Toniebox Lite is the first proof point of tonies’ strategy to build an ecosystem of multiple devices, a rich above-the-box portfolio, and accessories that enable experiences across family life. It complements the flagship Toniebox 2, which includes interactive Tonieplay gaming, a dynamic light ring, and bedtime features such as a sleep timer and sunrise alarm. Tobias Wann, CEO of tonies, said: "As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening. With Toniebox Lite, we open the door to that world for more families than ever."
Ginny McCormick, CXO of tonies, added: "Childhood rarely stands still. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens. For existing families, it expands how and where they can enjoy our platform. For new families, it offers an introduction to the benefits of playing, learning, growing up ears-first."
Toniebox Lite represents the next step in tonies' mission to bring the benefits of listening to more children worldwide. Alongside its expanding device portfolio, tonies continues to invest in new content experiences, from My First Tonies and interactive Tonieplay games to partnerships with brands like Bluey and Pokémon. Available at launch, kids can personalize their Toniebox Lite with a range of colorful covers that add an additional layer of cushioning for everyday adventures.
tonies has sold around 12.2 million Tonieboxes and over 165 million Tonies worldwide since its founding in 2014. The company reported EUR 630 million in group revenue in FY 2025, a 31% year-over-year increase, and guides for FY 2026 group revenue above EUR 760 million.
