Triangle Fragrance®, the American luxury fragrance brand known for its transparency and authenticity, today announced formulation enhancements with the launch of new 50ml editions of its signature scents. The brand's flagship fragrance, FREEDOM, The Official Fragrance of the United States, has been elevated to a parfum with an increased oil concentration of 22%, up from 18%. The unisex fragrance features opening notes of orange, tangerine, and pineapple, anchored with its renowned, long-lasting campfire accord.
Similarly, the men's fragrance ENERGY received a formulation boost, with its oil concentration rising from 18% to 19%, offering more richness. In keeping with the brand's clean luxury commitment, Triangle Fragrance has fully eliminated BHT, an antioxidant previously used in trace amounts. Moving forward, no products will contain BHT, aligning with the brand's ingredient-transparency policy.
"Gen Z and Gen A don't want to wear their parents' fragrances - they want their own brands that reflect their values," said Magda Khalifa, Founder of Triangle Fragrance and a post-9/11 U.S. Army combat veteran. "That is why Triangle Fragrance continues to resonate with younger generations, through its modern luxury, transparency, and unapologetically American authenticity."
Founded in 2020, Triangle Fragrance leads the way as an industry disruptor of the luxury fragrance market, with 100% ingredient-transparency and international cruelty-free certification by Leaping Bunny Program. The brand's mission is to provide a modern experience for you to feel luxurious and powerfully in control of your life. The collection features masterpiece parfum and eau de parfums for men and women, proudly Made in USA. The clean beauty scents are made without parabens, sulfates, phthalates, mineral oil, or dyes.
Triangle Fragrance is inspired by the philosophical Freedom Triangle®, founded by Magda Khalifa and introduced to the world in her 2019 memoir, American DREAM. Freedom Triangle helps people take control of their lives by guiding them towards inner peace and personal freedom. For more information, visit trianglefragrance.com.
