tZERO Group, Inc., a blockchain-powered multi-asset infrastructure firm, announced the launch of a private marketplace for secondary trading of private, illiquid Web3 assets. The platform enables institutional buyers and sellers to transact in assets such as locked tokens, private equity in crypto-native companies, Simple Agreements for Future Equity (SAFEs), and Simple Agreements for Future Tokens (SAFTs) through a compliant, U.S.-based environment designed to improve execution certainty and accelerate deal timelines.
Built for venture capital firms, digital asset funds, and qualified institutional participants, the marketplace introduces structured secondary liquidity to an asset class that has historically relied on fragmented bilateral transactions. tZERO operates an SEC- and FINRA-regulated broker-dealer, including a special purpose broker-dealer (SPBD) for secure on-chain custody of digital assets.
The marketplace offers two execution pathways: traditional OTC brokerage and a differentiated blind auction model designed to enhance price discovery. Under the auction model, investors submit private Indications of Interest (IOIs) specifying price and quantity, while sellers define auction terms including duration and reserve price. Allocations are made using a price-time priority methodology, and participants may also elect all-or-none parameters to avoid partial fills. Together, these mechanisms provide flexibility in how transactions are executed while allowing sellers to aggregate market demand within a defined timeframe.
“Our initial focus with this asset class is on secondary liquidity and launching a fully regulated, licensed private marketplace for the trading of private and traditionally illiquid Web3 assets,” said Alan Konevsky, CEO of tZERO. “The platform is purpose-built for institutional buyers and sellers and provides high-touch execution support alongside multiple price discovery options.”
“We're seeing strong demand from institutional investors and venture funds for structured liquidity in Web3 secondaries – a gap the market has simply not been able to fill in a regulated way,” added Mike Diedrichs, Head of Sales at tZERO. “This launch positions tZERO as a leading venue for institutions that require transparency, compliance, and execution certainty as they navigate this rapidly expanding asset class.”
The launch represents a step toward expanding institutional infrastructure for digital private markets by introducing structured liquidity pathways for venture portfolios. For more information, visit tZERO's website.
