tZERO Group, Inc., a leader in blockchain-based financial infrastructure, announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY), is now accepting orders on the tZERO Securities Alternative Trading System (ATS). Trading is expected to commence on August 12, 2026. The security, known as the "BABY" Digital Token, is linked to certain intellectual property associated with the buybuy BABY brand and was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025.
With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO's regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering. The BABY Digital Token is designed to connect brand affinity with economic participation. Holders are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks' lawful ability to pay and declaration of the dividend.
"This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle," said Alan Konevsky, Chief Executive Officer of tZERO. "By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities."
Zion Peaks is tokenizing intellectual property tied to the buybuy BABY brand through a model intended to allow token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand. tZERO's regulated infrastructure supported the BABY Digital Token's initial capital raise and now facilitates its transition to secondary trading. The addition of the security to the tZERO Securities ATS further demonstrates the platform's ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments. Eligible investors can learn more and access trading here.
This development is important because it illustrates the maturation of the digital asset securities market, moving beyond initial offerings to provide ongoing liquidity for tokenized assets. It also highlights the potential for intellectual property to serve as a new asset class for investment, allowing brands to monetize their intangible assets while giving investors a stake in brand performance. As tZERO continues to expand its platform, the successful secondary trading of the BABY token could pave the way for more issuers to consider tokenization as a viable capital-raising and investor engagement strategy.
Investors should be aware that digital asset securities, as well as any particular investment, may not be suitable for everyone and involve substantial risks, including no guarantee of returns, costs associated with selling and purchasing, and no assurance of liquidity. There is always the potential of losing money when investing in securities. Unique risks specific to digital asset securities include fraud, manipulation, theft, and loss. This press release is for informational purposes only and does not constitute an offer to sell, a solicitation to buy, or a recommendation for any security.
