Versus Systems Inc. (NASDAQ: VS) is broadening its audience-engagement portfolio through Drinkfinger, a QR-enabled beverage carrier that links live-event attendees to mobile games, rewards, and branded content. The company’s leadership, including CEO Luis Goldner, outlined the expansion during a recent Stock2Me Podcast appearance, highlighting plans to target Latin American markets such as Brazil and Mexico, where sporting events, concerts, and festivals present fertile ground for interactive promotions. The move matters because it positions Versus to capture a share of the fast-growing Latin American live-events market, where mobile penetration is high and brands are increasingly seeking direct digital touchpoints with consumers.
Drinkfinger complements Versus’ existing Winfinite platform, which provides customizable web-based games for marketing campaigns, and Filter Fan Cam, which uses augmented-reality effects to enhance live-event experiences and create sponsorship opportunities. Together, these products form an integrated stack that transforms passive attendees into active participants, giving brands measurable engagement data and new ways to monetize physical spaces. For investors, the expansion signals a potential diversification of revenue streams beyond North America and a strategic bet on emerging markets where interactive promotions are still relatively untapped.
Management also discussed the growing relationship between artificial intelligence and cybersecurity, emphasizing the importance of protecting data and digital infrastructure as AI adoption expands. As Versus collects more user data through its gamified experiences, robust security becomes a competitive differentiator and a prerequisite for maintaining trust with brands and venues. The company’s focus on this intersection suggests it is preparing for stricter data-privacy regulations and enterprise-level partnerships that demand high security standards.
Through its product portfolio, Versus aims to connect physical venues with digital engagement experiences, a strategy that could reshape how sponsors interact with audiences at scale. The Latin American push, combined with AI-driven personalization and security, positions Versus at the intersection of several high-growth trends: live events, mobile gaming, and digital marketing. For a fuller picture of the company’s plans, the complete article is available at https://ibn.fm/m0ozB, and more information on Versus Systems and its engagement technologies can be found at VersusSystems.com. The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI.
The announcement is significant because it shows Versus moving beyond its core Winfinite offering to build a multi-product ecosystem that addresses the full lifecycle of event engagement—from pre-event promotion to on-site interaction and post-event analytics. If successful, the Latin American expansion could serve as a blueprint for other emerging markets, while the AI and cybersecurity emphasis may help the company attract larger, security-conscious brand partners. As live events rebound globally, Versus’ ability to deliver measurable, interactive experiences could give it an edge in the competitive audience-engagement space.
