VEW Media, the public relations agency founded as CWR & Partners in 2001, is celebrating its 25th year in business this September. The North Attleboro, Massachusetts-based firm has spent a quarter-century helping an unusually broad range of clients—from Fortune 500 companies to authors, physicians, and technology innovators—turn their expertise and products into stories that resonate with national, international, and trade media.
The agency signed its first client on September 11, 2001, a date that founder and CEO Veronica "Ronnie" Welch acknowledges carries solemn significance. VEW Media is commemorating the anniversary throughout September with a focus on the clients, colleagues, and journalists who have shaped the firm. Welch bought out her partners in 2017, and the agency rebranded as VEW Media in 2018.
"Reaching 25 years is both humbling and deeply meaningful," Welch said. "We have been fortunate to help clients across an extraordinary range of industries, our 3 flagships being Finance, Technology and Healthcare, but we have also helped garner media for toys, clothing and jewelry, authors, food, and much more."
That diversity reflects a deliberate strategy. Over the years, VEW Media has expanded into financial services, artificial intelligence, healthcare and medical technology, consumer products, travel and hospitality, fashion, beauty, and food. The agency develops messaging and story angles, conducts targeted media outreach, positions executives as expert sources, prepares spokespeople for interviews, and builds sustained thought-leadership programs.
The anniversary comes as the media landscape has become faster and more fragmented. In response, VEW Media has invested in proprietary AI-powered tools and workflows to monitor developments, strengthen research, identify emerging opportunities, and help its team respond more quickly. Crucially, the agency says experienced public relations professionals guide every strategy, pitch, and recommendation.
"Public relations has changed dramatically since we opened our doors, and we have evolved with it without losing sight of what makes this work effective, understanding the story, building trusted relationships with reporters and garnering media placements that help move the needle for our clients," Welch said. "Technology will never replace the judgment, creativity, and personal relationships behind great public relations, but it can make each of those strengths even more powerful."
VEW Media's portfolio includes coverage and expert-source opportunities with outlets such as Bloomberg, Reuters, The Wall Street Journal, CNBC, the Financial Times, Forbes, BBC, Business Insider, and The New York Times, along with influential industry publications. Its model combines the reach of a larger communications firm with the direct senior attention of a boutique agency.
"What has kept VEW Media strong is that we never lose sight of the people behind the story," said Michelle Thompson, vice president of public relations. "We take the time to understand each client's goals, turn complex ideas into clear and timely stories, and stay personally invested from the first strategy conversation through the final interview."
For an industry often criticized for chasing trends, VEW Media's 25-year run suggests that enduring success comes from balancing innovation with fundamentals. As the agency enters its next chapter, it plans to continue helping emerging and established organizations navigate a faster media environment while preserving strong stories, trusted relationships, responsive counsel, and results that support clients' broader business goals.
