We Lend, a private real estate lender active in the New York and New Jersey markets, has launched a Wholesale Property Marketplace designed to connect property wholesalers directly with a network of more than 100,000 real estate investors, buyers, and professionals. The platform addresses a persistent friction point in wholesale real estate: the gap between a property going under contract and a buyer who can close.
The marketplace operates as a deal-to-capital connection layer. Wholesalers submit properties to We Lend, where listings are reviewed and validated by the lending team before going live to the buyer network. Once approved, properties are visible to the full investor audience with financing infrastructure already in place. Buyers can pursue deals knowing capital is available through We Lend’s existing credit lines, reducing the financing uncertainty that typically delays or derails transactions.
Properties currently listed are concentrated in New York and New Jersey, with most priced above $300,000. The platform is open to investors across experience levels, from established operators to newer entrants. In the current market, where distressed inventory from maturing loans, stalled construction, and rent-stabilized assets is generating motivated seller opportunities, deal velocity has become a competitive advantage. Wholesalers with reliable buyers who have financing in place can close deals others cannot.
“One of the key successes at We Lend is connecting a wholesaler to one of our real estate investors who are always looking for properties,” said Ruben Izgelov, CEO and Co-Founder of We Lend. “What we have done is put that together through a marketplace where we are asking our wholesalers to enter the properties they have, and then bringing our investor network to that marketplace for them to start searching and buying these properties.”
Unlike general listing platforms, We Lend’s marketplace embeds the lending function at the point of listing. Properties are reviewed for eligibility before going live, so buyers see inventory that has passed a basic credit review. This structure reduces late-stage financing failures that commonly cause deals to fall apart after significant investment by both parties. We Lend has funded more than 1,400 loans totaling over $700 million in originations. Its institutional capital stack, including a credit line with Webster Bank (currently merging with Santander Bank), supports the lending capacity for buyers using the platform.
The platform serves both experienced and emerging investors. For established operators, the primary value is deal access and execution speed. For newer investors, it provides direct visibility into live wholesale inventory alongside financing infrastructure. The company views the educational dimension as a meaningful aspect of the platform’s utility.
Wholesalers and investors interested can submit properties or connect with We Lend through existing channels. We Lend is actively expanding its wholesale partner network and buyer community as the platform scales.
