ADM Endeavors, Inc. (OTCQB: ADMQ) announced that Preston Arsement, known to millions as PrestonPlayz, has chosen the company to handle merchandise production and fulfillment for his official line, Fire Merch, at ADMQ's new 100,000-square-foot corporate headquarters in Fort Worth, Texas. The agreement, which includes an on-site team member from Preston's organization, represents the first major brand win for ADMQ since completing its $13 million facility in April 2026.
Under the deal, a member of Preston's team will work directly with ADMQ's production and shipping operations, providing real-time customer service and quality oversight. This embedded model, pioneered by Preston, aims to set a new standard for customer experience in the YouTube merchandise industry by enabling faster order resolution from the production floor to the customer's doorstep.
Preston's YouTube network includes channels such as Preston (approximately 32 million subscribers), PrestonPlayz (over 17 million), TBNRfrags (about 8 million), PrestonGamez (about 5 million), and PrestonReacts (about 4 million), totaling roughly 65 million subscribers. His merchandise line, Fire Merch, is available at firemerch.com.
“We built this facility to win exactly this kind of business,” said Marc Johnson, CEO of ADM Endeavors. “Preston's organization could have placed this business anywhere in the country. They chose Fort Worth because we can produce, quality-check, and ship his merchandise under one roof - with his own team member standing on our floor. The new building is already doing what we said it would do: opening doors that were closed to us a year ago.”
For ADMQ, the agreement marks its entry into creator commerce, one of the fastest-growing categories in branded merchandise. The company believes the embedded-team model can be replicated for other creators and high-volume e-commerce brands seeking U.S.-based production with direct oversight. “Creator commerce demands everything our model does best - speed, quality, and flexibility at scale,” Johnson added. “An order from a fan can now be produced, inspected, and shipped with Preston's team watching it happen in real time. We intend to make ADMQ the home for creators who take their fans seriously.”
The new 100,000-square-foot facility unites screen printing, embroidery, digital production, warehousing, and e-commerce fulfillment under one roof, providing scale, speed, and vertical integration. ADMQ expects to provide these services for Fire Merch orders placed at firemerch.com. Financial terms of the agreement were not disclosed.
This partnership highlights the growing intersection between top digital creators and specialized fulfillment companies, as influencers seek to enhance fan experiences through direct oversight and rapid production. ADM Endeavors, through its subsidiary Just Right Products, Inc. and its FW Promo division, serves corporate, government, education, and organizational customers nationwide from its Fort Worth headquarters.
